Kate visited an Iceland supermarket to discuss the role of businesses in supporting children and carers.

During the visit, they talked about the Shaping Us campaign that aims to make early childhood a strategic topic.

Kate emphasized that soft skills such as creativity and resilience are built in early childhood and are vital for employers.

She urged employers to support parents in balancing work and nurturing their children's development.

Kate hopes the global firms in her task force will encourage other firms to focus on staff's social and emotional welfare.

In her FT article, Kate emphasized the importance of social and emotional development of young children.

She believes working environments should prioritize staff's emotional well-being and support caregivers of young children.

Kate urges corporations to transform future generations by investing in early childhood.

Kate formed a task team with Unilever, Ikea, NatWest, and Lego to promote early childhood development.