Princess Kate penned an op-ed for the Financial Times, advocating for more support for parents of young children.

The op-ed is part of her new campaign, Shaping Us, which focuses on early childhood education.

Kate emphasizes the importance of investing in early childhood for our collective future.

She launched a Business Taskforce for Early Childhood to prioritize early childhood.

Kate discussed early childhood development with Iceland Foods chairman Richard Walker.

76% of mothers and 92% of fathers in the UK face challenges balancing work and family life.

Kate's task force seeks to improve this and coordinate efforts across several businesses.

Businesses have a key role in creating a supportive and nurturing world for children and their caregivers.

The involvement of businesses can have a transformative impact on the health and happiness of future generations.