Princess Kate is campaigning for the importance of early childhood.
She is now including business professionals in her campaign.
She started a Business Taskforce for Early Childhood at NatWest bank's London headquarters.
Kate believes that early childhood holds the key to people's long-term health and well-being.
The Business Taskforce will help her change how society values and supports children and their settings.
Kate discussed how the first five years of a child's life form the foundation for life, but their environment is crucial.
She encouraged business professionals to "think a little more radically" and invest in early childhood.
Kate believes early childhood investment will improve communication, workplace relationships, and job satisfaction.
Kate's Shaping Us campaign aims to transform lives for generations to come.